Served with Passion
Served With Passion was born in the workplace. We are building an incubator where energy, craftsmanship and care come together. Not sending out to fill, but selecting, training and matching people so it’s right on feeling and result. With enthusiasm as a start, connection as a strength, growth as a direction and responsibility as a guarantee, we are lifting hospitality in the Netherlands step by step.
Our history
Denzell and Jave learned hospitality from the inside out: from washing dishes to managing teams at large events. Their experience on the floor showed that hospitality is not a trick, but comes from genuine attention, energy and fun.
While working at ‘t Nieuwe Kafé, Served With Passion’s first client, the basis for the name was born. A guest complimented them by saying, “I see the passion in your eyes.” That one moment gave words to their belief that service should always be delivered with passion.
“On the floor, Denzell discovered that true hospitality is a feeling you make together. Corona showed that without strong foundations, there is no top. With his finance and legal background, he opted for something new: a safe place where people can learn, grow and take responsibility. Thus was born Served With Passion. ”
Denzell Denneboom
“Jave and Denzell share music, energy and drive. His first VIP night went anything but perfectly, but that's where the fire started. With his natural sense of communication and atmosphere, Jave grew to become a party manager at a variety of events. He believes in seeing, training and making people shine. Not as a number, but as a person. Their shared belief became an organization that puts team performance above all else. ”
Japheth Bediako
Served with Passion
SWP is not an impersonal supplier. We are a partner that starts with listening, selects for personality and intrinsic motivation, and deploys only when the match is right. Training is ongoing, feedback is normal and teams are guided until it works as intended.
Our core values can be felt in every detail: enthusiasm gives energy, connectedness makes one whole, growth ensures development, responsibility secures quality. We work with clear methods on location, keep the lines of communication short with clients and build on stability rather than coincidence.
Aim and strive
We consciously choose quality over volume. We invest time in people, in guidance on the floor and in relationships that last. Our ambition is a living incubator where the next generation learns, leadership grows from the ground up and clients find that teams become an extension of the house.
Ultimate desire
Served With Passion’s ultimate desire extends beyond building one strong company. The goal is to grow into a family of labels that together form the Served With Passion Group. Each label will have its own focus, its own leader and its own specialization – but will remain connected by the same core values: Enthusiasm, Connectedness, Growth and Responsibility.
This creates four branches that complement each other:
- Operation & Service: the basics, where hospitality becomes tangible and visible.
- Bar & Cocktails: where rhythm, craftsmanship and experience come together.
- Hostesses & Hostesses: where charisma, knowledge and personal quality make the difference.
- Leadership & Project Management: where oversight, calm and direction keep the floor stable.
The idea behind the holding company is not to appear bigger, but to structurally raise the standard for hospitality in the Netherlands. Each branch is given room to grow with its own expertise, but is supported by one common culture. That makes it possible to be broadly deployable without diluting quality or identity.
SWP aims to be an incubator in which new generations can enter, develop and eventually even run their own branch or label. This creates a sustainable model in which knowledge, experience and passion are passed on. Not top-down, but from the bottom up, with the conviction that hospitality is not a side job but a profession with a future, pride and depth.
New core values
Today, we step back to chase the dependent mission again. With employees chosen not only for skills, but more importantly for energy, character and passion for the job. Served with passion stands for:
Enthusiasm
Connection
Growth
Responsibility
Our approach
We take a proprietary approach in recruiting, training, staffing and maintenance. With three pillars as our foundation, we make a lasting difference in the staffing industry.
Mission & Vision
Social Interest
We believe that you change an industry by opening the door to people, not by lowering the bar but by making the route visible. After corona, we saw an empty base and high expectations. That is why we are building an incubator where young people, students and startups without a network come in on motivation and leave with skills, discipline and pride.
In that incubator, you learn on three layers. First behavior and attitude: arriving on time, being prepared, communicating respectfully. Then the craft: pacing, hygiene, guest approach, product knowledge. Then responsibility: co-owning the moment, thinking with the client, daring to catch mistakes. This is how talent is not consumed but shaped.
We deliberately focus on the bottom line, because that’s where the big payoff is. If that layer is safe, seen and well supervised, the whole chain can perform above them. We deploy, manage what works, transfer it to new teams and secure quality with clear agreements. Clients get peace and continuity, employees get perspective and the guest gets an experience that is right. That is our contribution: not shouting louder, but quietly building a sector that lifts people up.
We don’t just want to train young people, we want to give them direction. Our training revolves around skills as well as the norms, values and stories of the profession. Everything starts with intrinsic motivation; the rest we teach you with pleasure.
Every month we offer free training for permanent employees. We give opportunity, in return we ask for initiative. Real growth starts when you yourself dare to move. Whoever is driven from within becomes a powerful team member. That’s why we do more than train: we mirror, motivate and open doors. You learn technique on the floor. Enthusiasm and attitude you bring with you.
At SWP, everyone is welcome as they are. Connection is created when you can be yourself. There is no room for discrimination, not in behavior, not in language, not in thought. What counts is your contribution and how you treat people.
Difference is not a barrier but color. We train on respectful communication, address each other on behavior and provide safe channels to share concerns. This creates a culture where you feel seen and valued and where professionalism and humanity reinforce each other.
For us, hospitality is not a temporary side job but a profession with pride and a future. That is why we make the route visible: from basic skills to independent running, from team member to first person in charge. You learn pace, communication and cooperation with different personalities. You practice carrying responsibility and shifting gears under pressure. This is how you build step by step stability, satisfaction and a life that suits you – in a profession that continues to inspire and in which you can grow into leadership, training or project organization.
Are you looking for a new challenge? Come work at Served with Passion
Frequently Asked Questions
Working with
We can move quickly, but always choose quality over haste. That is why we first carefully map out your needs and make clear agreements. This way you can be sure that you will not just get employees, but a suitable team that works the way you have in mind. You can easily submit a request via our website, after which we will contact you directly.
Quality starts with the basics. Every employee goes through a careful application and onboarding process of at least one month, including training and trial days. Only then are they part of our permanent team.
We always schedule backup shifts. When there is a cancellation or sick call, we put them in immediately. This way we guarantee the numbers we promise and quality remains guaranteed.
We operate mainly in Amsterdam, Utrecht and Rotterdam. Furthermore, this extends further into other areas with our caterer partners.
With Served With Passion you are assured of a legally correct and worry-free partnership. Employees deployed to you under authority always have a temporary employment contract and are covered by our hiring contract. For your exemption from the Wet Ketenaansprakelijkheid (Wka) we use a G account. We only deploy self-employed people when they demonstrably meet the legal criteria for entrepreneurship, guaranteed through our agency agreement and contract for work. All our documents and processes are continuously managed and reviewed by our HR manager, in collaboration with a specialized lawyer and attorney labor law/DBA. This way you can be sure that everything is completely up-to-date, reliable and secure.
This is possible, though the rate we charge for it is higher than our regular rate. Because at that time we have less room to lend a helping hand to our regular partners.
Our rates depend on the functions you need, the level of quality and the size of the purchase. After your request, you will receive a clear and appropriate proposal from us.
We always make transparent arrangements with our clients about travel expenses. For fixed locations, we apply a maximum rate per employee. For assignments for caterers, we charge a mileage allowance or public transport costs and, if applicable, parking costs (subject to agreement). There is also a travel time allowance if the total journey takes longer than one hour.
Working at
We work from four core values: enthusiasm, connection, growth and responsibility. With us, matching on the first two core values is a requirement. That means you bring energy and fun, work well together and show interest in your work.
Not at first. We look at your personality and enthusiasm for the job. Basic skills such as tray walking, carrying three plates and covering a dinner will be taught to you during basic training. Furthermore, you are never alone. Thanks to our 1-to-7 formula, there is always an experienced staff member or manager present who keeps an overview, supports you and ensures that the team works smoothly together.
Sure! We invest in your growth through training, coaching and advancement opportunities. For example: From a specific function to all-round employee. From all-round employee to first employee, district/pass/bar head or Cocktail shaker. From first employee to Supervisor or Manager From Supervisor or Manager to Party manager
We work with a secure application that you will receive when you are hired by our organization. You will receive your schedule digitally through our application, based on your stated availability. Furthermore, our scheduler is on hand to answer your questions so you can do your job worry-free.
Our base pay is above the hospitality industry average. Based on your last paycheck and your age, you may get an initial proposal and after your trial period, it will be fixed or adjusted based on your work performance and match with our core values/team. With us, the more commitment and development, the faster you can advance. Passionate work never goes unrewarded.
We work with both 0-hour on-call contracts and fixed-hour contracts. We always start with a 0-hour contract to find out if we are a good match for each other. Within the 0-hour contract you decide for yourself, outside of the reference days, where and when you work.
We offer a wide range of work from brasserie, hotel and restaurant to weddings, high end dinners and corporate events. We also often work at fun festivals in the summer.
You can apply for anything within our application but we will ultimately accept or reject you. Based on your trial days and training day, we will create a framework of positions you can hold. Through the passion, enthusiasm, commitment and performance you show on and off the job, you can broaden this framework. Through our training you can accelerate the process for this.
